Introducing
Our always-on
loyalty
and gamified
reward system
The recipe for success
Critical enablers for B2B2C full E2E journey
Business oportunity
Business needs + size of the prize
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Assets allocation
Assets sweating strategy linked to business priorities
Jump to section
Target setting
Define target
Click to view
Media activation
Brand communication leading to consumer engagement platform
Geo-target media
Ads targeting consumers close to stores driving traffic
Content creation
Tailored content responding to consumer target audience
Consumer experience
Consumer is redirected to consumer engagement platform (CokeXP)
Jump to section
Pre-shop
Recruitment
Click to view
Channel activation
TT: In-store POP with QR code leading to consumer platform. MT/OP:own a retail media activation
TX data collection
Consumer register/login to access the full reward system (available promotions, challenges and prizes to redeem)
Promo redemption
Code redemption through B2B (TT) or partners platforms integration (KKAA)
Jump to section
Shop
Conversion
Click to view
E2E data analytics
Consumer & customer data integrated into an always-on database consistently driving actionable insights
Measurement
Real-time tracking measuring consumer engagement and transactions uplift
Re-targeting
Learning from a consumer and customer perspective to improve re-targeting and engagement
Jump to section
Post-shop
Re-targeting
Click to view
To unlock the full potential of our
To unlock the full potential of our
To unlock the full potential of our
B2B2C ecosystem,
B2B2C ecosystem,
B2B2C ecosystem,
we need to build an always-on value
we need to build an always-on value
we need to build an always-on value
engine by integrating:
engine by integrating:
engine by integrating:
B2B2C
B2B2C
B2B2C
Brand engagement
B2C
B2C
Brand engagement
B2C data Reveals who buys and how they engage
B2C data Reveals who buys and how they engage
B2C data Reveals who buys and how they engage
Transactions
B2B data Complements with transaction, traffic and store performance knowledge
B2B
Transactions
B2B data Complements with transaction, traffic and store performance knowledge
End to end data
Track, measure, activate and monetize the relationship between users, brands, and points of sale to turn data into a first-party omnichannel model
B2B2C
End to end data
Track, measure, activate and monetize the relationship between users, brands, and points of sale to turn data into a first-party omnichannel model
B2B2C integration
B2B2C integration
B2B2C integration
the B2B2C integration powers our growth flywheel and use case value drivers
the B2B2C integration powers our growth flywheel and use case value drivers
the B2B2C integration powers our growth flywheel and use case value drivers
Powers our growth flywheel and use case value drivers
First, we get consumers to discover and register into the XP
First, we get consumers to discover and register into the XP
First, we get consumers to discover and register into the XP
Powers our growth flywheel and use case value drivers
Then, we retarget to build frequency and keep expanding to new consumers.
Then, we retarget to build frequency and keep expanding to new consumers.
Then, we retarget to build frequency and keep expanding to new consumers.
Powers our growth flywheel and use case value drivers
Welcome to
Welcome to
Gamified Reward System
Gamified Reward System
A membership program that gives fans insider access to experiences, prizes and co-creation.
A membership program that gives fans insider access to experiences, prizes and co-creation.
Reward System
Coke XP
Gamified
Reward System
Coke XP
Gamified
Reward System
Coke XP
Gamified
Reward System
Coke XP
Gamified
Coke XP
Gamified
Reward System
User journey
User journey
User journey
Access
Through seasonal campaigns, connected packs, paid media, One XP programs, or direct access to the platform.
Take on challenges
Join pulse challenges, digital promotions, and booster mechanics designed to keep participation dynamic.
Accumulate points
For each purchase for which they enter a pin code and challenge completed, the consumer earns points.
Redeem rewards
When consumers accumulate enough points, they can exchange them for rewards across different tiers.
Design principles
Design principles
Design principles
Democratized data
Balance
Balance
Great UX
Gaming mentality
Gaming mentality
Gaming mentality
Brand purpose
Our design principles: balance, sustainability, great UX, gaming engagement, and data democratization.
Our design principles: balance, sustainability, great UX, gaming engagement, and data democratization.
Our design principles: balance, sustainability, great UX, gaming engagement, and data democratization.
How it works
How it works
How it works
Booster mechanics
Connect with all CCMT experiences in one place and interact with your favorite seasonal mechanics to multiply points!
Booster mechanics
Connect with all CCMT experiences in one place and interact with your favorite seasonal mechanics to multiply points!
Booster mechanics
Connect with all CCMT experiences in one place and interact with your favorite seasonal mechanics to multiply points!
Digitized promotion
Find promotions that help you win more points with Coke at the same time you save some money
Digitized promotion
Find promotions that help you win more points with Coke at the same time you save some money
Digitized promotion
Find promotions that help you win more points with Coke at the same time you save some money
Pulse challenges
Time-sensitive and customized challenges allows you to collect points with different activities.
Pulse challenges
Time-sensitive and customized challenges allows you to collect points with different activities.
Pulse challenges
Time-sensitive and customized challenges allows you to collect points with different activities.
Introducing
Introducing
Our always-on
Our always-on
loyalty
and gamified
and gamified
and gamified
reward system
reward system
The recipe for success
The B2B2C full E2E journey
The recipe for success
The B2B2C full E2E journey
Critical enablers The B2B2C full E2E journey
Critical enablers The B2B2C full E2E journey
Business oportunity
Business needs + size of the prize
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Assets allocation
Assets sweating strategy linked to business priorities
Jump to section
Target setting
Define target
Click to view
Business oportunity
Business needs + size of the prize
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Assets allocation
Assets sweating strategy linked to business priorities
Jump to section
Target setting
Define target
Click to view
Business oportunity
Business needs + size of the prize
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Consumer segmentation
Consumer segmentation and sources (1P or 2/3P))
Assets allocation
Assets sweating strategy linked to business priorities
Jump to section
Target setting
Define target
Click to view
Media activation
Brand communication leading to consumer engagement platform
Geo-target media
Ads targeting consumers close to stores driving traffic
Content creation
Tailored content responding to consumer target audience
Consumer experience
Consumer is redirected to consumer engagement platform (CokeXP)
Jump to section
Pre-shop
Recruitment
Click to view
Media activation
Brand communication leading to consumer engagement platform
Geo-target media
Ads targeting consumers close to stores driving traffic
Content creation
Tailored content responding to consumer target audience
Consumer experience
Consumer is redirected to consumer engagement platform (CokeXP)
Jump to section
Pre-shop
Recruitment
Click to view
Media activation
Brand communication leading to consumer engagement platform
Geo-target media
Ads targeting consumers close to stores driving traffic
Content creation
Tailored content responding to consumer target audience
Consumer experience
Consumer is redirected to consumer engagement platform (CokeXP)
Jump to section
Pre-shop
Recruitment
Click to view
Channel activation
TT: In-store POP with QR code leading to consumer platform. MT/OP:own a retail media activation
TX data collection
Consumer register/login to access the full reward system (available promotions, challenges and prizes to redeem)
Promo redemption
Code redemption through B2B (TT) or partners platforms integration (KKAA)
Jump to section
Shop
Conversion
Click to view
Channel activation
TT: In-store POP with QR code leading to consumer platform. MT/OP:own a retail media activation
TX data collection
Consumer register/login to access the full reward system (available promotions, challenges and prizes to redeem)
Promo redemption
Code redemption through B2B (TT) or partners platforms integration (KKAA)
Jump to section
Shop
Conversion
Click to view
Channel activation
TT: In-store POP with QR code leading to consumer platform. MT/OP:own a retail media activation
TX data collection
Consumer register/login to access the full reward system (available promotions, challenges and prizes to redeem)
Promo redemption
Code redemption through B2B (TT) or partners platforms integration (KKAA)
Jump to section
Shop
Conversion
Click to view
E2E data analytics
Consumer & customer data integrated into an always-on database consistently driving actionable insights
Measurement
Real-time tracking measuring consumer engagement and transactions uplift
Re-targeting
Learning from a consumer and customer perspective to improve re-targeting and engagement
Jump to section
Post-shop
Re-targeting
Click to view
E2E data analytics
Consumer & customer data integrated into an always-on database consistently driving actionable insights
Measurement
Real-time tracking measuring consumer engagement and transactions uplift
Re-targeting
Learning from a consumer and customer perspective to improve re-targeting and engagement
Jump to section
Post-shop
Re-targeting
Click to view
E2E data analytics
Consumer & customer data integrated into an always-on database consistently driving actionable insights
Measurement
Real-time tracking measuring consumer engagement and transactions uplift
Re-targeting
Learning from a consumer and customer perspective to improve re-targeting and engagement
Jump to section
Post-shop
Re-targeting
Click to view
Welcome to
Tienditas Digitales
Tienditas Digitales
Promo Redemption
A Traditional trade channel activation where consumers win points in exchange of promo redemptions
A Traditional trade channel activation where consumers win points in exchange of promo redemptions
A Traditional trade channel activation where consumers win points in exchange of promo redemptions
Tienditas
Tienditas
Tienditas
Access
Access through cokexp or POP Qr material and enter Tienditas
Choose your promo
Choose your favorite promo at your nearest tiendita
Generate code
Validate the code and recevie your promo
Accumulate poins
You just won some extra point in CokeXP!
KKAA McDonald's
KKAA McDonald's
KKAA McDonald's
Access challenge
Access a mc donalds challenge in cokexp
Purchase
Buy the product that is indicated in the challenge to win points
Proof of purchase
Complete the purchase challenge by scanning your receipt
Accumulate poins
You just completed the challenge and won points in Coca-Cola XP
An integrated data centric vision will enable
incremental results
An integrated data centric vision will enable
incremental results
Data
Collections
Data
Collections
Data
Collections
Data
Collections
Connected
services
Connected
services
Connected
services
Connected
services
APIs &
platforms
APIs &
platforms
APIs &
platforms
APIs &
platforms
Events
Tracking
Events
Tracking
Events
Tracking
Events
Tracking
PREDICTIVE MODEL
PREDICTIVE MODEL
PREDICTIVE MODEL
PREDICTIVE MODEL
Declared
data
Declared
data
Declared
data
Declared
data
Tracked
data
Tracked
data
Tracked
data
Tracked
data
Infered
data
Infered
data
Infered
data
Infered
data
B2C
B2C
B2C
B2C
Omnichannel
data platform
Omnichannel
data platform
Omnichannel
data platform
Omnichannel
data platform
Optimized
Experiences
Optimized
Experiences
Optimized
Experiences
Optimized
Experiences
B2B
B2B
B2B
B2B
Dashboards and insights generation
Dashboards and insights generation
The dashboard will transform Coca-Cola XP and Tienditas data into actionable insights.
An integrated data centric vision will enable
incremental results
The dashboard will transform Coca-Cola XP and Tienditas data into actionable insights.
What is Framer?
Segmentation
💚
Scalable win
Look alike audience modeling
CRM
MEDIA
Traffic and Media investment CRM
⚠️
Warning nudge
Low traffic to the platform
CRM
MEDIA
DIGITAL
Content
🚨
Detected Alert
CTR - bellow benchmark
CONTENT
MEDIA
What is Framer?
Segmentation
💚
Scalable win
Look alike audience modeling
CRM
MEDIA
Traffic and Media investment CRM
⚠️
Warning nudge
Low traffic to the platform
CRM
MEDIA
DIGITAL
Content
🚨
Detected Alert
CTR - bellow benchmark
CONTENT
MEDIA
Upper funnel
Segmentation
💚
Scalable win
Look alike audience modeling
CRM
MEDIA
Traffic and Media investment CRM
⚠️
Warning nudge
Low traffic to the platform
CRM
MEDIA
DIGITAL
Content
🚨
Detected Alert
CTR - bellow benchmark
CONTENT
MEDIA
Lower funnel
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Lower funnel
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Upper funnel
Scalable win
Look alike audience modeling
MEDIA
CRM
💚
Segmentation
Traffic and Media investment
⚠️
Warning nudge
Low traffic to the platform
MEDIA
CRM
Content
🚨
Detected Alert
CTR - bellow benchmark
MEDIA
CONTENT
Mid funnel
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Mid funnel
Mid funnel
Mid funnel
Mid funnel
Mid funnel
Mid funnel
Lower funnel
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Lower funnel
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Lower funnel
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.